Boston sneaker retailer Concepts and Nike Sportswear team up to release a collaborative take on the iconic Air Max 1 celebrating the model’s 35th Anniversary.

There will be three Concepts x Nike Air Max 1 colorways, “Mellow”, “Heavy” and “Far Out” – all part of a larger “Mellow” collection that includes apparel. The design digs into the culture, music and style of the late ‘60s, specifically the music festival scene of the era, in all its vibrancy. Often held over long weekends, these festivals ticketed by the day. And, while there was a shared belief in the peaceful power of the gatherings, each had its own unique essence.